Premium beverage multipack: shrink aesthetics, 10-color printing, and film downgauging for an international beverage conglomerate

Location:

Poland / Benelux (international beverage and juice producer)

Challenge:

The client – a large international beverage conglomerate – had three simultaneous requirements: to elevate the visual standard of the packages (noticeable shrink distortions in the package windows), to expand printing from 8 to 10 colors for the premium line, and to further reduce film thickness across the main portfolio. Concurrently, work was underway on a line incorporating PCR.

Solution:

A high-gloss, controlled-shrink HR formulation eliminating package window distortions, integration with NEX PRINT (flexo CI, 10 colors) with a print design accounting for shrinkage, and further downgauging to approximately 33 µm in selected beverage lines.

Results:

• Consistent premium look for multipacks on retail shelves
• Fewer defects on the packaging line
• Lower material consumption per package
• Development path towards a PCR variant launched concurrently for the juice portfolio

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