Implementation of 35% PCR (with a roadmap to 50%) in 50–70 µm films for a global home appliance manufacturer without compromising shrink parameters

Location:

Poland / Western Europe (global home appliance group – washing machines, refrigerators, cookers)

Challenge:

In previous years, the client had performed downgauging from 80 µm to 50 µm and had no intention of reverting to thicker film. Simultaneously, they had an ESG goal: to introduce recycled content in all variants (washing machines / refrigerators / cookers) without modifying packaging lines and without compromising shrink quality.

Solution:

Selection of technology and shrink parameters allowing for the implementation of 35% PCR while maintaining a thickness of 50–70 µm (depending on the application and line type). The film was adapted to the client’s key mechanical parameters so that logistics and package aesthetics would not be negatively affected. The implementation roadmap includes increasing the PCR content to 50%.

Results:

• retention of previous savings from downgauging
• achievement of ESG/PPWR goals without CAPEX for packaging lines
• a ready path for scaling PCR in the client’s portfolio

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