{"id":3981,"date":"2026-07-04T21:57:23","date_gmt":"2026-07-04T19:57:23","guid":{"rendered":"https:\/\/kablonex.pl\/bez-kategorii\/paper-instead-of-film\/"},"modified":"2026-07-04T21:57:23","modified_gmt":"2026-07-04T19:57:23","slug":"paper-instead-of-film","status":"publish","type":"post","link":"https:\/\/kablonex.pl\/en\/news\/paper-instead-of-film\/","title":{"rendered":"Paper instead of plastic film?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The world\u2019s biggest brands are announcing the end of plastic film.<br><br>Not so fast. Although a few applications really can be moved today.<br><br>Bedding, duvets, clothing, toys: all of it is supposed to go into paper. Ideally before August 2026, when the PPWR comes into force. From the outside it sounds like a simple purchasing decision: keep the same pack dimensions, swap plastic for paper, done.<br><br>And this, in my experience, is exactly where projects most often fall apart. Because paper is the easiest part of the puzzle, if it is PE-coated. If it isn\u2019t, this turns out to be the very field where Kablonex has real successes and experience.<br><br>If you are looking for technical support in moving from film to paper, you have come to the right place.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay controls muted src=\"https:\/\/kablonex.pl\/wp-content\/uploads\/2026\/07\/Nexpaper.mov\" playsinline><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-1\">The myth: \u201cpaper is just a material change on the order\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An order can look harmless. \u201cWe\u2019re moving from a film sleeve to a paper sleeve, dimensions unchanged, the rest is on your side.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Film forgives almost everything. It stretches, adapts to the shape, seals at low temperature and runs on practically any packaging machine. Paper has none of these properties. What it has instead is stiffness, fibre direction, an overlap that has to be glued, and behaviour on the line that has to be predicted before production starts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One paper packaging SKU is really four decisions: <strong>printing, forming, gluing and compatibility with the customer\u2019s packaging line<\/strong>. When a duvet manufacturer packs 150 metres of web per minute on an automated line, the paper has to keep up with that pace without jams. If each of these links sits with a different supplier, you are coordinating four companies for one bag.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">You can change the material in a day. The process takes several months.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-2\">Where these projects crack<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Failure most often sits in two places: printing and geometry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s start with printing. Some suppliers print on the finished, formed tube. The result is visible to the naked eye: uneven forming, distortion on the overlap. A premium home &amp; living brand won\u2019t accept that, because the pack ends up on the shelf next to a product costing several hundred PLN. We print the other way round: flexo, up to ten colours, on the flat web, before the paper is formed into a sleeve. The flat web gives even, repeatable printing at shelf quality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The second trap is geometry. A paper sleeve has to fit the customer\u2019s specific packaging line, not the supplier\u2019s average standard. The tube former (the machine) forms a flat or side-gusseted sleeve, on web widths up to 1,430 mm, at speeds up to 150 m\/min, from 60-100 g\/m\u00b2 kraft. This lets you build the pack around the product\u2019s dimensions and the machine that will pack it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a well-chosen structure you can go down to 70 g\/m\u00b2 without losing strength, which genuinely lowers the cost per unit.<br>Depending on the application, of course.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-3\">The recycling claim trap<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cRecyclable in the paper stream.\u201d That one sentence can cost a brand its reputation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The PPWR tightens not only the paper requirement but also the scrutiny of what you write on the pack. Mono-paper really does go into the paper stream. A sleeve with a film barrier (paper laminated with a thin layer of PE) not necessarily, and that depends on the country and on the plastic content threshold in the collection system concerned. A brand that prints \u201cpaper, recyclable\u201d while using a two-layer structure with film inside exposes itself to an accusation of greenwashing, which today is easy to report and expensive in its consequences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The construction of the pack decides what claim you are allowed to make. <br>With NEX-PAPER from Kablonex it\u2019s simple: 100% paper.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-4\">Why one plant beats a chain of intermediaries<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Count the links.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Printing at one company, forming at a second, gluing at a third, finishing at a fourth. Four quality control points, four lead times to add up, four audits for your customer to go through. Every handover between suppliers is a place where something gets lost: a dimension, a deadline or responsibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With us, this chain sits under one roof: extrusion and printing, forming on the tube former, gluing, finishing, and at the end recycling in our own plant. One point of responsibility for quality and delivery date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We worked on just such a project with one of the world\u2019s largest retailers of furniture and home textiles. Duvets and pillows, previously packed in a film sleeve. They moved to a paper sleeve, formed, printed and glued in one production sequence, from FSC raw material, without juggling four subcontractors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same mechanism can be seen at a global maker of construction toys, which replaced the film bags inside its boxes with paper ones. The difficulty wasn\u2019t the paper, but whether the bag opens just as easily and runs on the same finishing line. With 55 years in production and 18 lines, we can take an entire process like this on ourselves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fewer company boundaries in one pack, the fewer things can go wrong.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-5\">Before you announce \u201cdisappearing film\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you are on the brand side and have a move to paper planned for this year, ask your supplier five questions. The answers will tell you more than any presentation.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Do you print on the flat web or on the finished tube?<\/li>\n\n\n\n<li>Do you form the sleeve to fit my packaging line, or do I have to adapt to your standard?<\/li>\n\n\n\n<li>What construction: mono-paper or paper with a barrier? And what recycling claim follows from that?<\/li>\n\n\n\n<li>How many links of the chain are in-house, and how many with subcontractors?<\/li>\n\n\n\n<li>Do you hold FSC with your own licence code, or is it \u201craw material from a certified supplier\u201d?<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">If the questions on printing, line fit and number of links get evasive answers, it\u2019s a sign you have found an intermediary. And an intermediary won\u2019t take responsibility for how the bag behaves on your machine. This distinction will decide the delivery date and who answers when something goes wrong.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-6\">Reality check<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Paper isn\u2019t difficult. What\u2019s difficult is the process that turns a reel of kraft into a finished, printed and glued pack matched to your line. You only see this difference when the first batch goes onto the customer\u2019s packaging machine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Problem:<\/strong> you have announced the move to paper, and the current bag won\u2019t run on the line or doesn\u2019t look like premium packaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Solution:<\/strong> send us the parameters of your product and packaging line, and we will prepare a test sleeve in the target construction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Result:<\/strong> you check machinability and appearance on your own equipment before you sign a contract.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>See how this looks in your industry:<\/strong> <a href=\"https:\/\/kablonex.pl\/en\/industries\/furniture\/\">Furniture and wood processing<\/a> and <a href=\"https:\/\/kablonex.pl\/en\/industries\/fmcg\/\">FMCG and food processing<\/a>. On each page: what goes wrong, what we calculate instead of price per kg, and implementations with figures.<\/p>\n\n\n\n<div class=\"kx-author\">\n  <p class=\"kx-author__label\">About the author<\/p>\n  <p class=\"kx-author__name\">Oskar Nawrocki<\/p>\n  <p class=\"kx-author__role\">CEO and co-owner of Kablonex<\/p>\n  <p class=\"kx-author__bio\">For more than 13 years he has been developing Kablonex, a family business from the Wielkopolska region that has grown from a local film producer into one of the leaders of change in the PE packaging industry. A graduate of Pozna\u0144 University of Technology, he combines engineering thinking with commercial practice: from raw material purchasing and negotiations with global suppliers to international sales.<\/p>\n  <p class=\"kx-author__bio\">His priority is solutions that make sense for both the environment and the customer\u2019s costs: films with recycled content (PCR), optimised film thickness and consumption, in-house recycling. He is building a team in which innovation goes hand in hand with responsibility and fast action.<\/p>\n  <p class=\"kx-author__bio kx-author__bio--personal\">In private life a triathlete and multiple Ironman finisher. The same persistence and discipline drive his approach to business.<\/p>\n  <a class=\"kx-author__link\" href=\"https:\/\/www.linkedin.com\/in\/oskar-nawrocki-79bb5090\/\" target=\"_blank\" rel=\"noopener\">\n    <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M16 8a6 6 0 016 6v6h-4v-6a2 2 0 00-4 0v6h-4v-10h4v2\"><\/path><circle cx=\"4\" cy=\"4\" r=\"2\"><\/circle><path d=\"M2 9h4v11H2z\"><\/path><\/svg>\n    LinkedIn profile\n  <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The world\u2019s biggest brands are announcing the end of plastic film. Not so fast: paper is the easy part, and projects most often fall apart on printing, forming, gluing and the recycling claim.<\/p>\n","protected":false},"author":4,"featured_media":2462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-3981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paper instead of plastic film? It\u2019s not the paper | Kablonex<\/title>\n<meta name=\"description\" content=\"Brands are moving from film to paper under the PPWR. 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